The initiative will involve “marking” the conventional and organic cotton at the farm and field level
Australia’s Security Matters (SMX), a chemical marker and blockchain authentication platform, is working with the Israeli Cotton Board (ICB) to certify and trace, from seed to product, organic and conventional cotton, which represents all cotton farmers in the country.
SMX and ICB have signed a joint collaboration agreement for a first project, which consists of “marking” the conventional and organic cotton at the farm and field level; authenticating its origination; and providing full transparency in the value chain and lifecycle of the cotton, so it can be identified and sorted for recycle or reuse at the end of its life.
Successful completion of the project would lay the foundation for SMX’s technology to be adopted by all cotton growers in Israel – and possibly, around the world.
The project also fits in nicely with the other work of SMX’s Fashion Sustainability Centre, which initially focused on authenticating T-shirts, sports shoes and sunglasses.
With organic cotton added to the mix, the centre could even become a “one-stop-shop” for brands during the transition from the linear to the circular economy.
All of Israel’s cotton is certified by the Better Cotton Initiative (BCI).
“For cotton growers in Israel, sustainability is not a fad but a way of life,” says Yizhar Landau, chief executive of the Israeli Cotton Board. “Our cotton growers use recycled water, drip irrigation and integrated pest management in the field.
“We believe in harnessing advanced technologies like SMX to protect and benefit our growers and enable our customers to obtain digital blockchain certification and be able to tangibly verify that the cotton purchased from ICB is 100% BCI certified, and the conventional and organic cotton grown in Israeli is genuine.”
Security Matters CEO Haggai Alon, adds: “SMX’s collaborative project for conventional and organic cotton with ICB demonstrates our commitment to enable all value chain players, from the conventional and organic cotton growers to manufacturers and brands, to meet the sustainability and ESG expectations of its consumers and stakeholders, whilst meeting the demands of the market and their financial goals.”